Nothing beats the look of a HYT fake watch, but the way the indie brand markets its timepieces is pretty unique, too.
At Geneva Watch Days 2024, indie brand HYT unveiled its first Millésime Edition models. Available in rich purple, green, and chocolate brown, these models are pared-down versions of the T1 collection, designed to evoke the fall and winter seasons.
HYT also took a page from the fashion world by launching these watches as a fall and winter collection, which brings us to the brand’s unusual marketing strategy: the three watches will only be available from September 2024 to the 2025 Watches & Wonders show, and are limited editions in time, not quantity.
With that in mind, let’s take a closer look at HYT’s new T1 collection Millésime Editions.
Seasonal Time
While HYT is known for its avant-garde style and innovative technology, the brand isn’t counting on this collection to set trends. For example: in French, “millésime” refers to the year in which the wine was produced. Therefore, the brand aims to produce “vintage wines” (a literal translation of the word “millésime”) with a long shelf life.
Furthermore, by launching two case variants—one in titanium and DLC titanium, the other in 5N gold and DLC titanium—the brand has chosen classic materials that never seem to go out of style. While the bold and stylish dial colors of the Millésime may not be enough to be described as “timeless,” we don’t think that’s why HYT chose these colors.
We think HYT chose these dials because if these colors become outdated in the future, these Millésime Editions will serve as a time capsule of this era of watchmaking, thus retaining their undeniable appeal.
The mechanism, visible through the sapphire caseback, is equally fascinating, with its manually-wound, 352-component 501-CM caliber guiding the fluid inside HYT’s signature fluid time display, which itself is powered by the brand’s two signature bellows.
Blinded by Science
The core pillars of the brand remain science, technology, haute horlogerie and design. However, it’s the way HYT has brought these elements together that makes these Millésime Editions stand out at the Geneva buy replica watches Fair.
Measuring 45.3mm in diameter and 17.2mm thick, the new T1 Millésime watches are definitely eye-catching, but these watches are more than just eye-catching. Apparently, the brand has also set out to use ergonomic research to make them more comfortable to wear.
For example, the octagonal case structure gives a very slender feel, while the fully enclosed dial creates a balance between the design elements, making it easier to read. Meanwhile, the dial color also adds a sense of warmth to the T1’s industrial design style.
Finally, to combine the iconic fluid time display mechanism with the stark design of these special editions of the collection, bright red fluid flows through the metaphorical veins of the chocolate and green models. The purple version has black fluid flowing through it.
With these thoughtful touches (including a domed crystal made of anti-reflective sapphire that feels like a UFO hovering above the dial), the new T1 Collection Millésime Edition combines a refined, distinctive and contemporary style with an undeniable presence and amazing comfort. http://www.moon-watch.co